Sometimes we fall in love with the stories we tell, and it can be hard to let them go. Sometimes, we get asked to set a story free to be told by someone else, someone with greater authority to tell it.

Some years ago I was stunned to learn that my company spent as much to attract each new client as I’d spend on my new car!  Considering the investment your organization is making, whatever it is, you want to make the most of that investment by ensuring that every program you craft does at least one of three things.

In the Dr. Seuss tale, Horton the elephant agrees to sit on an egg so that Maisy the bird can take a break. A task that proves to be harder than Horton anticipated. But he sticks with it because he said he would. Horton knew that keeping that egg warm was important, as was keeping faith and honoring his own integrity.